What does licensing actually do?

Did You Know the Licensing Industry Contributed USD 356.5 Billion Annually? But what does licensing actually do?

Licensing International indicated that the Global sales of licensed merchandise and services contributed USD 356.5 billion in 2023

First Things First

How do brands extend their reach and captivate consumers beyond traditional marketing? Licensing is the key; it allows companies to lease legally protected Intellectual Property (IP) and incorporate it into their products.

What is Licensing?

Licensing strategically uses legally protected IPs like trademarks, logos, and characters to create compelling brand experiences, expanding influence across categories and territories without major manufacturing investments.

Driving Brand Growth

Licensing spans entertainment, sports, fashion, and more, connecting with diverse consumers, revitalizing brands, and forging lasting connections. It transcends boundaries, driving growth and new business opportunities.

Insights and Potential

The licensing industry's global turnover is remarkable, with the top 10 agents contributing USD 69 billion. Some Chinese companies like Aliyu, Yizhouren, and Lingbang showcase their global influence among the top 50 market players.

The Future

Licensing offers brands opportunities to expand, engage consumers, and drive revenue. Adopting licensing allows companies to tap into new channels and leverage intellectual property to fuel growth and success.

Game-changer

Licensing is a marketing game-changer, propelling brands to new heights, captivating consumers, and offering limitless possibilities for integration, connection, and revenue. Explore licensing's potential for transformative success.

At GiftU, we specialise in creating  IP-customized gifts and merchandise to captivate customers. Contact us now!

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Tel: (852) 2317 7523

Website: www.giftu.com.hk

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