Portfolio - Sony

To promote new smartphone series of Xperia Z5 Premium, SONY had crossover with 2 famous Sanrio characters, Hello Kitty and Gudetama to have limited edition gift sets for the sales campaign. Customers can have one gift set prior purchase of Xperia Z5 Premium in specified authorized reseller.

Matrix is honored to participate in the marketing campaign as gift set supplier and line up with Sanrio team. Thousands of foldable umbrellas, non-woven shopping bag and customized smartphone protective cases are produced. The cute design of Sanrio characters attracted ladies and youngsters’ attention with fast market penetration and brand awareness thus drive sales.