Portfolio - Harbour City

Harbour City collaborated with different international renowned artists to develop umbrella every year. In 2015, they have invited Floc’h helped to create series of comic characters under theme, ‘raining’ to design umbrella and raincoat.
Gift U participated in the project as provider for the umbrella supplier. In order to reach the high standard expectation of target audience, several fine tune has been performed for the quality in terms of handle, shelf and printed graphics. Our creative team has also developed premium umbrella packing to attract shoppers.

This charity campaign requires customers redemption with HK$2000 consumption in a day + HK$100 charity donation.

Over 12,000 pcs are all distributed within 3 weeks, this successful campaign has created viral in society with celebrities’ support, various women fashion magazines (Elle, Cosmo, Bazaar, etc.) coverage and other online social media platforms post, which further strengthen Harbour City’s brand image and their continuous support towards art and designs.