Portfolio - Bossini x Sanrio

Bossini well use the Sanrio characters – Gudetama, Hello Kitty, Little twin star, etc. to increase brand awareness by using different marketing channels, including trucking roadshow, invite KOL to promote the collection and develop wall game and engagement program on social media platforms.

Gift U is delighted to take this challenging project to design and create unique and creative gift for this campaign. The gift idea includes three elements: Playful, Useful and also having eye-catchy space for printed Sanrio characters.

Our creative team and sales team proposed board game concept, “Twister 扭扭樂”. The gift set included 3 parts, (1) Felt blanket – keep warm (2) Dice – as a cushion (3) gift box – for storage. 400pcs gift sets in total were sold out right on the launch date of collection.