From Gifting to Engagement, then conversions

Companies are trying hard to come up with ideas to increase their sales. Some long-term measures have to be carried out, and it’s no surprise that companies are trying to use gifts for consumer engagement. Consumer engagement refers to the effort of a company to build relationships with individuals through personalized interactions on multiple channels. Retailers have to engage their clients throughout the customer lifecycle, and gifting has to be used in order go further to customer engagement, then conversion.

To keep your customer engaged, gifts should be used to drive repeat purchases. Everyone gives receiving free stuff. To keep your customer engaged at the very first step, you can make use of gift card to ask your clients to subscribe to your newsletter or register an online account. Through subscription and registration, a link between the merchants and clients is built. Clients can receive up-to-date information time to time, meanwhile, companies can ensure that they have a pool of loyal consumers, keeping them engaged.

Apart from that, there are still other ways to keep consumer engaged. For instance, gifts and gift cards can be used as rewards to give consumers to share a photo of a product and add a hashtag while they are posting on the social media platforms. This method can be used after a promotional event. This not only help maintaining a good relationship between the company and the client, but also the act of sharing photos can help promoting the brand. 

Once consumer engagement is achieved, it can be turned to conversion. Conversion means to get your clients to respond to your call-to-action.

To achieve conversion, one of the vital elements to take note of is the time which the customer spent and the value of gift has to be equal. Some of the customers maybe too busy, and they would not like to spend their valuable time in providing their experience. In order to motivate them, gifts can be rewarded to them after helping. A suitable gift can be a good tool as engagement. For example, a sports company would like to know more about the feedback of the customers. To achieve this, questionnaires are sent and customers have to scan a QR code to complete it. Once they have finished, they can go back to the store to redeem a water bottle. 

Water bottle sounds to be a great gift for this situation as it is a necessity for the public. Customers may find spending some of their time on answering the questionnaire worth. On top of that, water bottle is a gift related to sports and the target customers should find it useful. If gifts which are not related such as food or stationery, customers of the sports shop may not be interested in it and will not take their time in answering the surveys. This example can reflect the importance of the choice of gift.

Through gifting, you may see high response and open rates in your website. Make good use of your gift, remember to choose the correct one and emphasize your message. Create a connection with your brand, your unsubscribe rates will decrease.